Social Media to some, is synonymous to online or digital advertising - But that's not the case obviously.
Social Medial Platforms (SMPs) mostly made up of fraudulent, fake, and repetitive accounts, but are part of our onboarding process, because audit every stage of the process to make sure only qualified prospective customers or clients get onto our databases.
SMPs provide very poor targeting, as they do not even verify the validity of what people say the claim they are or do.