Accurate Ads

A/B Testing

A/B testing (often known as split testing) compares two variations to determine which one performs better. For example, you take one of your web pages and you create a second version of it where you make certain changes. Changes can be in the headline, the CTA button, or even the entire design of the page.


After, you will show the original version of the page to half your visitors and the modified version to the other half. Depending on what you are testing, you can see which webpage got more interactions or conversions and choose the one that brought the best results.

Accelerated delivery

Accelerated delivery is a way of showing your ads more frequently until you reach the budget limit. If the budget is spent early in the morning, your ads can stop showing.


For example, if you own a coffee shop, you can use accelerated delivery because most of your customers will come to buy a coffee in the morning. With accelerated delivery, all your ads will be shown more in the early hours of the day than later in the evening.


To be more precise, the ads will stop showing once you’ve reached the daily budget allocated for the day.


Accessibility is a measurement of a user’s ability to use a product or a service with ease. By integrating accessibility in your product or service, you enable people with different abilities or disabilities to understand and interact with what you offer.

Account-based advertising (ABM)

Account-based advertising targets a specific audience with the most revenue potential and focuses more on exposure quality rather than lead quantity.


The acquisition is the process of bringing new customers and growing the user base. It can be a lengthy process in some cases because you have to get people’s attention and then show them the value you’re providing.

Active View

The active view is a measuring instrument used in online marketing to assess the ad visibility to potential customers.

Ad Audience

The ad audience is represented by potential consumers who are most likely interested in buying your product or service so you should address your ads to them.

Ad bundle

Ad bundle combines more products/services into a single unique product or service that you advertise and sell as one. To better understand an ad bundle, let’s say you want to buy your favorite face cream from Kiehl’s. The brand now has an offer in which your favorite face cream comes together with three other skincare products at a very good price. These four skincare products together form an ad bundle.

Ad call

An ad call is the same as an ad request meaning a site requests an ad from an ad server.

Ad call

An ad call is the same as an ad request meaning a site requests an ad from an ad server.

Ad dimension

Ad dimension refers to the weight and height of an ad measured in pixels.

Ad exchange

An ad exchange is a digital marketplace where advertisers can auction, buy or sell advertising space or display, video, and mobile ads. Unlike ad networks, ad exchange doesn’t need an intermediary.

Ad extensions

Ad extensions are extra pieces of information that are shown on Google about your product or service. These can refer to store location, phone number, or a link to a page from your website.

Ad impressions

An impression is a metric that quantifies the number of times your ad has been viewed.

Ad inventory

The total ad space that each publisher has available to sell is called ad inventory.

Ad network

An ad network includes all the available ad space across many publishers and sells it to advertisers.

Ad ops

To ensure online advertising sales and delivery, you need ad operations for specific processes and systems.

Ad ops manager

As the name says, an ad operations manager has to lead an ad ops team specializing in serving, targeting, optimizing, and reporting the performance and traffic of online ads.

Ad pricing model

An ad pricing model is a method through which a publishing platform charges an advertiser for the display of ads. The most common pricing models are CPC (cost-per-click), CPM (cost-per-mille), CPA (cost-per-action), and PPS (pay-per-sale).

Ad rank

The order in which your ads appear in the search results is called an ad rank. Also, ad rank determines if your ads are eligible to be shown.

Ad rate

When excluding the shipping and sale taxes, you remain with the product’s final sale price. Well, an ad rate is a percentage of the final sale price.

Ad request

An ad request occurs when a site requests an ad from an ad server.

Ad server

Ad servers are automated servers, and their purpose is to store all advertising content used in online marketing and make instant decisions about what ads to show on websites, social media platforms, and apps.


Furthermore, they collect and report data for advertisers to monitor the performance of their ads.


As the name says, ad-blocking prevents web advertisements from appearing on a web page. If you use an ad blocker, ads won’t be downloaded in the browser, and the web pages will load faster.